The Complete Guide to a Successful Year-End Campaign

[eGuide] Everything you need to know to win the race to year-end.

Year-end fundraising is the most exciting, demanding, and engaging time of the year. Nearly 30 percent of all charitable giving occurs in December and 10 percent of all gifts are made in the last three days of the year. With a prize like that, you know you need to have a year-end fundraising campaign that motivates and inspires your donors to give—and give big! Download this guide for tips on how to:
  • Write your best fundraising appeal 
  • Plan an integrated year-end campaign
  • Segment your donors for ideal messaging
  • Use donor management to improve your results
A Year-End Campaign Timeline and Checklist