How To Write Better Donor Thank Yous

Gratitude comes in all shapes and sizes.

There is no one perfect way to thank someone. Whether your method of choice is an email, a letter, or a phone call; these two little words—thank you—go a long way to brightening someone’s day and making them feel appreciated. A heartfelt, sincere thank you can be the difference between a first-time donor and a lifelong donor.

In this guide, you’ll learn:

How and when to thank your donors
The dos and don’ts of thank you messages
Unique ways to say thank you throughout the year
Plus! A thank you letter template to get you started

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First Name

Last Name

Work Email

UTM Campaign:

UTM Content:

UTM Medium:

UTM Source:

UTM Term:

Lead Source:

Lead Source Detail:

Approximately, how many individuals have donated to your organization in the past 12 months?

Organization Name

Work Number

Is your organization a registered 501(c)3?

What is your role at your nonprofit?

What tool do you use to manage your donors?

How much has your organization raised through individual giving in the past 12 months?

What is your total operating budget?

Years of experience spent individually fundraising?

What is the primary goal for your role at your organization?

State

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