Nonprofit Communications Planner

[Template] Create a memorable, shareable donor experience year-round.

Are you planning out your donor communications in advance—or flying by the seat of your pants? Keeping donors engaged is a year-round process. Don’t let an opportunity sneak up on you, or worse yet, pass you by. Use this month-by-month planning template to create an integrated communications plan and sync up your messaging to increase brand recognition and donor engagement.

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First Name

Last Name

Organization Name

Work Email

Work Phone Number

Interested in learning more about Network for Good's simple, smart fundraising software?

UTM Campaign:

UTM Medium:

UTM Source:

Lead Source:

Is your organization a registered 501(c)3?

Approximately, how many individuals have donated to your organization in the past 12 months?

What is your total operating budget?

Website URL

What is your role at your nonprofit?

How much has your organization raised through individual giving in the past 12 months?

What's your level of experience with individual fundraising?

What do you use to manage your donors?

How do you feel about your current system for managing donors?

What do you use to send email communications?

Cause Area:

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Map out your annual communications plan for donors and prospects.
Plan each activity’s messaging, goals, and call to action.
Designate target audiences for each communication.
Break down which channels you’ll use to delivery your message.