Nonprofit 911:
Crucial Year-End Appeal Strategies

This webinar took place September 15th, 2015

Most money is raised in the last quarter of the year. Around the holidays, people tend to give more, both online and offline. This means that your year-end appeal letter is a critical element of your fundraising success. How can you take advantage of this most wonderful time of the year?

Whether you’re creating your first year-end appeal or you simply want to improve your results you got last year, this presentation will help you!

In this webinar, you'll learn:

  • What are the different kinds of stories, and how can you tell them for your cause?
  • What are appropriate fundraising pictures for your letter?
  • How can you make your mission URGENT for your donors?
  • What formatting mistakes do people often make with their appeals? How can you avoid them?
  • How to talk about your nonprofit’s accomplishments in a donor-centered way.

About Our Speaker

Mazarine Treyz is the author of The Wild Woman’s Guide to Fundraising. Her other books include: The Wild Woman’s Guide to Social Media, given a 5 star rating by She has raised over $1M for various local, national, and international nonprofits with appeals, emails, grants, sponsorships, and more. And via her trainings to thousands of nonprofits all over the world since 2010, she has helped people raise millions more. She would love to train your group to succeed in fundraising.