Nonprofit 911: How to Write a Winning Year-End Appeal

To create an effective year-end appeal, you have to get the right message to the right donors at the right time. Join us for a live webinar where you can discover the best way to tell your nonprofit’s story, set your campaign timeline, and write an appeal letter that inspires donors to give big.

In this live session, you’ll learn:

  • Why an email drip series sent BEFORE your fundraising appeal is essential during a year-end campaign.

  • How to position your nonprofit’s story in your #GivingTuesday and year-end ask.

  • What should (and should not) go into a great fundraising appeal.

  • How to create a consistent giving experience for your donors.


About Our Speaker
Shelly Watts is a fundraising expert and consultant for Network for Good. She is the founder of Thoughtful Missions, a fundraising consulting firm. Shelly established Thoughtful Missions to put action to her Christian faith and a desire to support amazing organizations doing incredible work all over the world. She serves global humanitarian organizations such as Pioneers, Forward Edge International, and SEND International.

Shelly also works with local nonprofits such as Advancing Macomb, GiveYoung, and Henry Ford Estate. She cares deeply about the profession of fundraising and is relentlessly dedicated to helping nonprofit organizations with their fundraising strategies.