Nonprofit 911: Make Your Donor the Hero with Your Year-End Campaign

Nonprofits get 30% or more of their individual donations for the year in December. How can you make your organization gets a piece of the pie? Farra Trompeter, vice president of Big Duck, will share steps you can take to plan a year-end campaign that celebrates your donors’ support, catches their eyes, tugs on their heartstrings, and ensures generous gifts.

Using examples from successful year-end campaigns as our guide, we’ll examine best practices you can follow to ensure your 2017 year-end campaign is your best ever.

In this session, Farra will also share how you can: 

  • Build a stronger year-end campaign that takes inspiration from your brand.

  • Leverage the most recent best practices and trends.

  • Carry your story strategically across multiple channels.


About Our Speaker
Farra Trompeter has led dozens of organizations through major brand overhauls, multichannel campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofit professionals on branding and marketing, online fundraising, and donor engagement.

Farra was born an activist on Long Island, NY. She grew up organizing to end hunger, prevent drunk driving, and right other wrongs. She studied psychology at American University in Washington, DC, where she started and led a public health awareness organization called Students for Healthy Decisions. During the nine years she lived in DC, Farra worked on fundraising and social marketing for the National Breast Cancer Coalition, Planned Parenthood Federation of America, and the Substance Abuse and Mental Health Services Administration. In 2001, Farra moved to San Francisco and dove into the wonderful world of online fundraising with Donordigital. In 2004, she came home to New York to get her Master of Science in Nonprofit Management at The New School and soon joined the team at Douglas Gould and Company to lead online engagement projects.

Farra serves as Board Chair for Nonprofit Technology Network, an organization that believes technology can revolutionize social change. She is also a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits.