Telling Stories Through Email:
How to Write Appeals that Rock!

This webinar took place March 24th, 2015


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Email is becoming an increasingly popular medium for staying in touch with non-profit donors. Whether we use it for fundraising appeals or donor stewardship, each email is an opportunity to engage donors with your cause. One of the best ways to increase their engagement is to tell them stories.

Key Takeaways:

  • Find out why email offers nonprofits a huge fundraising and storytelling opportunity
  • Learn 5 best practices for nonprofit emails
  • Get tips for writing email appeals that use stories
  • Understand the value of stories in fundraising appeals

About Our Speaker

Vanessa Chase is a fundraising and communications strategist. She founded TheStorytellingNonprofit to help nonprofits connect in more meaningful ways with donors through stories and stewardship. Her work reaches a community of more than 5,000 nonprofit professionals each month.

Vanessa works with nonprofits throughout North America—including BC Children’s Hospital Foundation, Union Gospel Mission, Share Family and Community Services and Cancer Care Connection—and is an internationally recognized speaker.

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