Consumer businesses hold on to a whopping 94% of customers, yet last year nonprofit donor retention was 45% and for the past ten years its hovered below 50%. What do for-profit brands do differently? What secrets can we steal from them to delight our donors and superglue them to our cause? Discover what your favorite consumer brands can teach us about donor experience. Be inspired, delighted and thoroughly entertained with examples from the for-profit world and walk away with insights, tips and tools to look at the donor experience from a fresh perspective and boost your donor love, loyalty and retention.  

In this webinar you will learn:
  • The economic cost of donor retention
  • What the most loved brands do differently
  • Tools to guarantee a long-term future with your donors 

About our speaker:

Rachel Muir, CFRE, is a speaker, trainer, and nationally-recognized nonprofit founder and thought leader. At 26, she founded Girlstart, a nonprofit to empower girls, with just $500 and a credit card. Featured on Oprah, CNN, and the Today Show, her career spans running nonprofits, leading an online fundraising consulting practice, and managing major gift portfolios. Learn more about Rachel at


Now available on demand!
[NFG Masterclass Webinar] Donor Retention Series: How to Rock your Donor Love and Loyalty with Secrets from your Favorite Consumer Brands