Do you know why your donors support your organization? Do you know why they keep coming back? If you don’t, you’re making your work harder than it needs to be. Understanding why donors give affects every interaction and piece of communication you have with them. Knowing what motivates and inspires donors will create future engagement, deeper relationships, and turn first-time donors into lifelong supporters and advocates.
This eGuide explores:
- 7 reasons why donors give—and 1 why they don’t.
- Ways to inspire your donors and keep them engaged.
- How donor management can improve fundraising.