Mid-Level Donor Growth Guide

A toolkit to help you identify, manage, and upgrade middle donors into long-term supporters

If you’re not paying attention to your mid-level donors, you’re missing out on a huge opportunity for increased revenue and long-term support. Middle donors tend to give a higher percentage of their income to charity and generally have a higher retention rate than lower-level donors. While they may not have the means to become major donors, their commitment and support make them a fundamental building block for the future of your nonprofit.

The goal of this kit is to help you identify and communicate with your middle donors to grow them into bigger, long-term, recurring donors.

Download this guide to learn:

  • Why your mid-level donors matter
  • Who your middle donors are and how to identify them
  • How to grow mid-level donors into long-term supporters
  • Tips for creating a middle donor growth campaign
In addition to valuable tips for creating a plan to nurture mid-level donors, this guide include a middle-donor segmentation worksheet to help you put your plan into action.



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