Masterclass: The Secret to a Record-Breaking #GivingTuesday

NFG Masterclass: The Secret to a Record-Breaking #GivingTuesday

Wednesday, October 11 at 4pm EDT

$168 million. That's how much was donated on #GivingTuesday in 2016. Can your small or growing nonprofit position this day of giving as the launching pad for a successful year-end campaign? YES.

Learn how you can make the most of this giving day by registering for this webinar with giving day expert, Jamie McDonald. Jamie is the founder of Generosity Inc. and was the driving force behind the record-setting #GivingTuesday Campaign, Bmore Gives More, that earned Baltimore, MD the title of America's Most Generous City.

During this webinar, Jamie will share how she motivated online ambassadors, targeted fundraising appeals, and used strategic social marketing to build support for Baltimore’s nonprofits on #GivingTuesday.

Even if you've started planning your #GivingTuesday campaign, Jamie has tips you can use to take your campaign even further.

We'll explore:

Ideas for getting local businesses involved with your #GivingTuesday campaign.
Campaign elements that empower your supporters to share your cause.
Strategies that leverage local and national resources for your campaign.

First Name

Last Name

Work Email

Work Number

UTM Campaign:

UTM Content:

UTM Medium:

UTM Source:

UTM Term:

Lead Source:

Lead Source Detail:

Organization Name

Is your organization a registered 501(c)3?

How long has your organization had its 501(c)3 status?

What is your role at your nonprofit?

Approximately, how many individuals have donated to your organization in the past 12 months?

What is your total operating budget?

Website URL

What do you use to manage your donors?

What do you use to send email communications?

How many years of experience do you have with individual fundraising?

How many hours per week do you spend on individual fundraising activities? (Strategy, sending appeals, thanking donors)

Does your nonprofit currently have employees or volunteers dedicated to individual fundraising?

How much has your organization raised through individual giving in the past 12 months?

Where do the majority of your organization's donations come from?

How confident are you in your fundraising ability? (5 is a pro, 1 is I need serious help)

Which of these would make fundraising easier?

What is the primary goal for your role at your organization?

What is the biggest concern you have regarding your fundraising?

Job Title

Cause Area

State

About Our Speaker

After working for 16 years in investment banking, Jamie McDonald shifted her personal mission from startups and venture capital to innovation and growth of the generosity economy.

Prior to launching her consulting firm, Generosity Inc., Jamie was the Chief Giving Officer of Network for Good. She joined Network for Good as part of the acquisition of GiveCorps, which she founded in 2011. Currently, Jamie dedicates her time to helping nonprofits, cities, and states around the country on online giving, crowdfunding, giving days, and monthly giving programs.

In 2014, she served as lead advisor to MD Nonprofits’ MD Gives More campaign that raised $9.2 million. She also lead Network for Good's record-breaking #GivingTuesday campaign, which engaged nearly 4,000 nonprofits and raised more than $4 million.

In 2015, she guided nearly 60 communities around the country on civic campaigns for #GivingTuesday in her role as Head of Civic Campaigns for 92Y, the founders of the movement. Jamie also serves as the Director of the Warnock Foundation.

Praise for Jamie's 2015 #GivingTuesday Webinar:

"One of the better webinars I've engaged in. Lots of very specific advice, I have pages of notes that I will keep on my desk and use, rather than file away in my "professional development" folder. You held my attention all the way through without drifting away to the stack of work on my desk."

"I greatly appreciated your clear steps and examples, and focus on simplicity in tandem with strategy. It was inspiring and made it feel achievable to start by doing at least certain things, while building toward the full picture."

"Jamie, you were tremendous. Although I have been doing this for 25 years and you gave me several new ways to think about ways we can more effectively raise funds..."