How to Create a Major Donor Program

Five steps for building a sustainable major gifts program

Nonprofits with small development teams can find it overwhelming to develop a major donor program. With competing priorities, major donors get put on the backburner more often than not. But if you don't start building relationships with your donors, how much money are you leaving on the table?

With just a few hours a week, nonprofits with small teams can build a successful major gifts program. This eGuide outlines the steps you can take now to build or revamp your major gifts program. You'll learn:



  • How to identity the major donors that are already in your donor database.
  • How to organize your calendar and the time you spend on major gift fundraising.
  • How to manage data for a major donor program.
  • How to cultivate major donor relationships and how to start a conversation with a potential major donor.

Download this guide now and start developing or revamping your major gifts program!