Donor loyalty is driven by satisfaction, relationship, and trust. When you consider the true cost to raise a dollar and the financial and organizational value of donor retention, it’s clear that nonprofits need to keep their donor relationships thriving. An effective donor engagement strategy balances recruitment and retention. The outcome could equal thousands (to tens and even hundreds of thousands) of dollars in additional contributions.
In this guide, we'll explore how to:
- Welcome new donors
- Increase midlevel donor engagement
- Cultivate major donors
- Plus! 3 ways to boost donor engagement