[eGuide] Mastering Donor Retention

Leverage your donor management system to keep donors coming back year after year.

So much of your fundraising energy is focused on attracting more donors. From sending email appeals to hosting events, the ongoing goal is to get more people caring about and giving to your organization.

Tracking and analyzing your donors optimizes donor stewardship. With accurate information, you can personalize messages, communication channels, and cultivation strategies based on each donor’s unique needs and preferences.
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