Thankfulness strengthens relationships. Showing appreciation lets donors know how much they mean to your organization, makes them even more enthusiastic about your work, and often leads to increased support and additional gifts. Get creative with your thank yous to generate goodwill and increase donor retention.
Use this guide to:
Incorporate new, creative ways to thank donors, such as welcome packets, videos, and appreciation events.
Master the characteristics of meaningful thank yous.
Learn unique thank you opportunities that resonate with donors.