Nonprofit Marketing Best Practices Workbook

This workbook has everything you need to be a nonprofit marketing rockstar, even if you have limited resources.

Good news for small nonprofits: you don’t need to hire a marketing agency to see success. You can harness truths about human psychology and insights from your donor data to craft campaigns that capture attention and get supporters excited about your mission — and motivated to give.

This workbook is set up to help you attract, engage, and retain donors. You'll explore how to set achievable goals, how to choose marketing tactics, and how to craft stories that move supporters to action.

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First Name

Last Name

Organization Name

Work Email

Work Phone Number

Interested in learning more about Network for Good's simple, smart fundraising software?

UTM Campaign:

UTM Medium:

UTM Source:

Lead Source:

Is your organization a registered 501(c)3?

Approximately, how many individuals have donated to your organization in the past 12 months?

What is your total operating budget?

Website URL

What is your role at your nonprofit?

How much has your organization raised through individual giving in the past 12 months?

What's your level of experience with individual fundraising?

What do you use to manage your donors?

How do you feel about your current system for managing donors?

What do you use to send email communications?

Cause Area:

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