Donor Segmentation Cheat Sheet

How to send effective, targeted donor communications

The key to effective donor communication is segmentation, or breaking your donor list into groups based on criteria such as giving levels, event attendance, or volunteer participation.

Segmentation allows you to create targeted messages that resonate with these groups, ultimately helping you raise more money. This simple seven page guide shows you how to segment your donor database into five basic groups and suggests how you can best communicate with these segments.

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