Donor Segmentation Cheat Sheet Template

Boost donor engagement with five key segments.

Donor segmentation is the first step to better donor engagement. Segmentation is a way of finding common groups of people, understanding who they are, and tailoring your message to them accordingly. Develop better donor relations by talking to your donors in a way that makes sense and shows that you know them.

Download this “Donor Segmentation Cheat Sheet” to boost your donor experience, by incorporating five key donor segments into your fundraising campaigns:

  • Donors and Non-Donors
  • Giving Levels
  • Recurring Donors
  • Campaign Giving
  • Lapsed Donors