The Donor Retention Toolkit

How to Turn Your New Donors into Lifetime Supporters with Strategic Communications

Once the year-end giving season is over, the work of retaining your new donors begins. Research shows that for every 100 donors an organization has in a given year, only 46 of them will give again. This how-to guide offers the tools you need to change that statistic by building relationships through strategic communications.

In this guide, you’ll discover:



  • How to keep donors engaged through focused, retention-minded communications.
  • What to say to your donors, how to say it, and when to say it to achieve your fundraising goals.
  • How to use your donor data to jumpstart your retention plan.

BONUS: This toolkit also includes an entire year’s worth of email templates for keeping your year-end donors engaged throughout 2017!