If your nonprofit isn’t using a donor database, or if the one you currently use is bringing you to tears of frustration, then it’s time to approach your board about a better way. The right donor management system makes it easy to track donors over time, automate and smartly target your communications, manage event ticketing and volunteers, cultivate major donors, and more. It also helps your organization save time, money, and staff resources—benefits that speak loudly to your executive board.

As a fundraising pro, you probably know lots about this subject, but your board members likely need a little Donor Management System 101. That’s where this brief comes in.