Virtual Conference 
Creating a Nonprofit Donor Experience to Increase Giving and Drive Retention

Tuesday, March 27, 2018 | 12:00PM - 4:00PM ET

The highly anticipated upcoming Virtual Conference hosted by Network for Good will bring together industry leaders for a robust discussion on the importance of amplifying the donor experience!

Whether it is a for-profit or a nonprofit, people who buy a product/service or support a cause, are looking to have a positive experience. Amazon, Zappos, and Nordstrom have all made this a new standard. It is the feeling of appreciation and personal care that keeps people coming back. Enhancing your organization's donor experience means taking a close and honest look at the various touchpoints with your donors, and the tools needed to do this easily. Are you ready?

In this half-day, live-streaming event, participants will learn from sector leaders what to consider when creating a donor engagement plan to increase money raised and frequency of giving. Each of the sessions will provide you with best-practice examples, practical implementation steps, and live Q&A with the presenter.

What you will learn:

  • Ways to improve donor experiences from a B2C perspective
  • The ROI on planned giving 
  • How to adopt the learnings within your organization with supportive technology
  • Invitation to attend a personalized one-on-one consultation to assess your nonprofit’s readiness and constraints to implement learnings

Front-line fundraisers who are tasked with raising more money from existing and new donors will benefit most, but anyone at your organization who has donor-facing responsibilities should attend.

Specifically, if your organization has more than one hundred contactable donors and prospects and have raised at least $15,000 in the last year from individual donors, the information and how-to instruction will benefit you most.


12:00PM-12:50PM: Thought-Leader Fireside Chat
Devin Smith with Network for Good, Rachel Muir with Girlstart, Tony Martignetti, Esq. with Nonprofit Radio and John Gilchrist with Fundraiser Strategies
Devin will facilitate a “fireside chat” conversation with industry leaders to explore the topic of donor experience – why it is important to focus on in 2018, what it means to nonprofits today, and how these learnings can easily be operationalized for tomorrow.
1:00PM-1:50PM: Inside the Minds of the Donor
Rachel Muir, Founder of Girlstart
In this thought-provoking session, you’ll get insights into how major brands, though the construct of their customer acquisition and retention activities, would treat and engage your donors.  You’ll understand the stark differences between what you want to tell donors and what they want to hear – and if not reconciled, why you’ll lose these donors.
2:00PM-2:50PM: Engagement That Sources Major & Planned Gifts
Tony Martignetti, Nonprofit Radio
Moving beyond sending spreadsheets and pleas to your board and development committee, this session will help you learn how, through effective, staff-driven content engagement, you can find your next set of high-value prospects for major gifts and planned giving perhaps hiding in plain sight.
3:00PM-3:20PM: Network for Good Customer Tips Session
Jay Ahorn, Chief Operating Officer/Director of Development for Alpha Chi Rho Educational Foundation
Jay will discuss how he grew his Alpha Chi Ro donor base by 41% and increased giving by 25% in just one year.
3:30PM-4:00PM: How to Operationalize Your Learnings – Setting Priorities and Next Steps
Jonathan Gibbs, VP of Product, Network for Good
To wrap up the conference, Jonathan will preview all of the resources available to you to begin to right-size your next steps to begin to engage the right donors, with the right message, in the right channel. You’ll also get instruction on how to schedule your one-on-one engagement readiness assessment.

Each session includes 45 minutes of storytelling tips and how-tos, plus 15 minutes of live Q&A with each presenter. Join us for all four sessions or attend as many as your schedule allows. Everyone who registers will get a copy of all presentation slides as well as recordings of all four sessions emailed to them.