About our Speaker:

Daniel Schulman is Director of Search Marketing for Donordigital - an online fundraising, advocacy, and advertising company that works with major nonprofit organizations. Dan has been working in Internet advertising and marketing since 1998. He conducted some of the first studies of banner advertising effectiveness, and he developed standard practices for online survey research. Dan's research has been conducted on some of the Internet's most heavily trafficked websites as well as Fortune 500 Companies. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo. Currently, at Donordigital, Dan works on search accounts for clients including Amnesty International, NAACP, and AmeriCares

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Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. During this teleconference, provided an introduction to the Google Grants program and how it might benefit your organization.

This archived presentation covers:

  • Eligibility and application procedures
  • What the grant covers
  • Working with Google staff
  • Expanding the campaign to meet organization objectives

We will also touch on some more advanced topics such as campaign optimization, integration with website analytics and opportunities for non-grant paid search campaigns.