Find High Capacity Donors
Hiding in Plain Sight

Thursday, February 26th, 2015 at 1pm EST

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Do you believe you have donors in your file with the capacity to do major gifts who aren’t? Most organizations have high capacity donors hiding in plain sight. A whopping 40% of donors in a recent study admit to having greater capacity than they are giving. But how do you connect the dots? What data do you have to inform you? Chances are you have valuable observational data about your donors not being mined. Today’s technology allows us to collect and analyze a plethora of data about our donors. How can you leverage it efficiently to find them, deepen your relationship with them and upgrade their giving? Whether you’re a one person shop or large organization, you’ll walk away with insights to uncover your hidden gems and grow them into major gifts.

You will discover:

  • The core types of prospecting data for prospecting.
  • The low hanging fruit of basic prospecting
  • How digital tools like video can dramatically enhance prospecting.
  • The myth of the giving pyramid and critical insights into midlevel donors.

Bonus Materials: Free Download of 25 tools and tips to find donor prospects.

About Our Speaker

Rachel Muir, CFRE is Vice President of Training at Pursuant where she transforms individuals into confident, successful fundraisers. When she was 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.

Praise for Rachel Muir's previous Nonprofit911 webinar on board fundraising:  

" of the best webinars I've ever listened to. (and I'm SUPER critical ;) Good pacing, good amount of info, and it actually had a lot of actionable suggestions that I hadn't heard before."

"Good presentation that really hit the mark. I will look forward to other presentations by [Rachel]."

"...great presenter, with real experience that anchors her recommendations. appreciate her passion!"

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