Nonprofit 911 | Change Your Data Story

Nonprofit 911:
Ask, Don't Guess: Donor Surveys In Action

This webinar took place on Wed. Sept. 2 at 1pm EDT

Donors give for their reasons, not yours. Discover what your donors are really thinking with the power of donor survey. Donor surveys are the key to unlock your supporters' interests, make them feel connected to your cause, build the right appeals, and grow your major gift pipeline. Can donor surveys actually retain and upgrade your donors? Yes, and we will show you how!

Key Takeaways:

Eye candy examples you‘ll want to steal from winning online surveys and learn what to ask.
How to determine your best major gift prospects through pre-call letters, calls, and visits.
5 things to ask in a donor survey (and what not to ask).
How to survey major gift prospects in person with a donor thought circle cultivation event.

First Name

Last Name

Work Email

Work Phone

Lead Source:

Lead Source Detail:

UTM Campaign:

UTM Content:

UTM Medium:

UTM Source:

UTM Term:

Organization Name

Is your organization a registered 501(c)3?

What is your role at your nonprofit?

Approximately, how many individuals have donated to your organization in the past 12 months?

What is your total operating budget?

What tool do you use to manage your donors?

What is the primary goal for your role at your organization?

Your Cause/Mission Area

Years of experience spent individually fundraising?

Job Title:

How much has your organization raised through individual giving in the past 12 months?

Tool you use to send email communications:

State

About Our Speaker

Rachel Muir, CFRE is Vice President of Training at Pursuant where she transforms individuals into confident, successful fundraisers. When she was 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of our her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and The Today Show.

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