Logos play a crucial role in your nonprofits identity. They serve as the hook to help your audience recognize and remember you. But they don’t always create the impact they should.
Maybe you have multiple logos for your organization’s different programs and initiatives—and struggle to make them work together.
Perhaps you only have one logo—and you’re missing out on the potential to raise the profile of your hallmark program, event, campaign, fund, or special anniversary year.
Join us for a fresh perspective on how to get your logos to work for you! During this webinar, you’ll learn:
What makes a good logo
Opportunities for using logos throughout your organization
How to create hierarchy among multiple logos
How to develop a creative brief to communicate your ideas to a designer
As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to focus their audience and move them to action. For 25 years, Beth and her team have developed nonprofit branding, marketing and fundraising communication.
Tom Giddens
Personal Fundraising Coach
Network for Good
Tom is a Network for Good Personal Fundraising Coach who has served as the chief development officer of two institutions of higher education, an orchestra, the fifth largest performing arts center in the US and as the Director of Planned Giving at a major university. Currently he serves as the Planned Giving Advisor for a healthcare organization focused on research and the treatment of a common life threatening disease faced by patients throughout the world.
Peter Hart
Product Manager, Network for Good
Peter focuses on the Donor Management and Communication tools that our nonprofits use to organize their fundraising efforts and engage their constituents to build stronger relationships. Peter is obsessive about listening to and understanding our customers' needs. He's passionate about empowering our nonprofits with fundraising tools that are simple to use but accomplish powerful results.
Peter Hart
Product Manager
Network for Good
Peter focuses on our simple, smart fundraising software and the tools that our nonprofits use to organize their fundraising efforts and engage their constituents to build stronger relationships. Peter is obsessive about listening to and understanding our customers' needs. He's passionate about empowering our nonprofits with fundraising tools that are simple to use but accomplish powerful results.
