Subscription GivingSM: The New Recurring Giving Model for Today’s Donors
NOW AVAILABLE ON DEMAND
Over the last decade, consumer buying has shifted towards subscription-based purchasing. Companies like Netflix, Amazon, Blue Apron, and Dollar Shave Club have changed consumer behavior to expect instant, curated, and relevant content or products that can be accessed anywhere at any time.
Savvy nonprofits can take advantage of this movement by offering subscription-based giving to donors and prospects. Subscription Giving℠ draws from the best of traditional recurring giving programs while incorporating new customer engagement methods tested by high performing subscription-based companies to engage and sustain today’s busy, impact-driven donors.
During this webinar, we will:
Discuss today's donors and how their giving behavior has changed over time
Break down the advantages of Subscription Giving℠ and how it differs from traditional giving
Share Network for Good's Subscription Giving℠ methodology
Dive into how your organization can get started with Subscription Giving℠
Kimberly O’Donnell, MS, CFRE
Lead Fundraising Coach
Network for Good
Kimberly O’Donnell, MS, CFRE, is a seasoned fundraising and nonprofit leader. Having worked as an Executive Director, Chief Philanthropy Officer, fundraising consultant, and advisor to hundreds of nonprofits, she has spent nearly 25 years blending fundraising, marketing, and sales principles to scale dollars raised and strengthen donor and stakeholder engagement.
Kimberly O'Donnell
Lead Fundraising Coach
Network for Good
Kimberly is a seasoned fundraising and nonprofit leader. She has spent nearly 25 years blending fundraising, marketing, and sales principles to scale dollars raised and strengthen donor and stakeholder engagement. Working as a fundraiser for small and mid-sized organizations, she has exceeded every goal given and leveraged best practices to make each fundraising activity a better version of the last.
Kerri Padgett
Training Director
Your Part-Time Controller
Kerri Padgett is YPTC's Training Director and an employee of the firm for over 14 years. In addition to keeping her staff of accounting professionals well-trained on all things "nonprofit," she provides education and training to YPTC's clients and is a frequent guest speaker. For over 7 years, she was an adjunct professor for the graduate arts administration program at Drexel University's Antoinette Westphal College of Media Arts & Design. A CPA, Kerri holds a bachelor's degree in Fine Arts from Arizona State University and a dual MS in Accounting and Taxation from Drexel University. .
