How to Update Your Social Media Marketing Strategy for 2021
NOW AVAILABLE ON DEMAND
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell
Founder & Principal
J Campbell Social Marketing
Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits, and was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.
Josh Hirsch
Director of Mission and Communication
Susan G. Komen of South Florida
Josh Hirsch has worked in the nonprofit sector since 2006 with a focus on educational philanthropy for both public charter and independent private schools. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship and cultivation of donors. He is also a member of the #AFPeeps; the social media vanguard for the AFP International Conference on Fundraising and other AFP initiatives. Josh has a Certificate in Strategic Fundraising and Philanthropy from Bay Path College.
Leander J. Foley III
America Forward’s Senior Policy Advisor
Managing Partner, Capitol Hill Partners
For more than 30 years, Lee Foley has worked as one of Washington's foremost counselors on policy and legislative advocacy. At Capitol Hill Partners, Lee provides clients with an unmatched breadth of expertise across a broad swath of federal programs and policies, as well as state and local government guidance. His assistance on behalf of clients includes direct lobbying, regulatory initiatives, public and private funding tactics, foundation-related strategies, political intelligence, coalition advocacy, and communications and grassroots strategy.
