Virtual Conference: Grow Your Good


Grow Your Good will focus on the benchmarks nonprofits should strive towards. Join us as we work to provide nonprofits with the tools and best practices to succeed.

You'll hear from thought leaders and nonprofit superstars as we focus on the future of fundraising. Learn everything from how to get results (and track them with analytics), direct mail, email design strategies to increase ROI, tactics to steward donors, and more.

Session Schedule:

Are We Getting Results? How to Track Your Efforts with Analytics
Julia Campbell, J Campbell Social Marketing
  • Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
    • How to choose which metrics to track.
    • How and where to pull metrics from social media.
    • A brief review of popular analytics dashboards.
    • How to use a simple spreadsheet to manage tracking.
    • Benchmarking reports so you can see how you are doing compared to other nonprofits.
Visual Storytelling: Graphics, Websites, and Email. Oh My!
Lori L. Jacobwith, Ignited Fundraising
  • Stories are remembered up to 22 times more than facts alone. If you aren’t including powerful images you quickly become invisible to your supporters.
  • This session will cover the power of visual storytelling with examples of how sharing facts or stories are more powerful when they are combined with an image. You’ll learn what works and what doesn’t as you learn four key factors for creating powerful visuals.
8 Email Tactics to Steward New Donors and Subscribers
Brady Josephson, NextAfter Institute for Online Fundraising
  • Donor retention is one of the biggest challenges that nonprofits face. But data-driven, tested, and proven strategies are rare to come by. That’s why NextAfter — a fundraising research lab — set out to gather brand new data and research to understand the tactics and strategies used by 199 nonprofits in order to cultivate donors. In this webinar, you’ll learn 7 tactics based on this research to better engage new donors and email subscribers. You’ll also get some answers to questions like:
    • How often do nonprofits ask for a 2nd donation?
    • What types of content are being used to cultivate new donors?
    • Are there any strategies that are proven to impact donor retention?
    • What’s the most common time to ask a new subscriber for a donation?
Digital Envy: Best of Fundraising Examples
Rachel Clemens, Mighty Citizen
  • This session will inspire and equip you with concrete tactics you can implement in your next digital fundraising campaign. We’ll explore great content, unique thinking, and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases donations. You'll learn:
    • How nonprofits are using creativity and interactivity to engage donors and supporters
    • What makes these “best of” examples successful
    • How to take inspiration from these examples and turn them into real change at your organization
Direct Mail and Email Strategies That Increase ROI
Kimberly O'Donnell, Network for Good
  • How your fundraising appeal looks can be just as important as its content. This session will review tips and best practices for designing your direct mail and email appeal letters so your solicitations result in higher donations and response rates. You'll learn:
    • Trends and best practices for design layout, pictures and testimonials
    • How to schedule appeals for increased response rates
    • How to leverage A/B testing techniques 
    • Tips to engage your colleagues so can save time 
Julia Campbell

Founder & Principal, J Campbell Social Marketing
Founder, Nonprofit Social Media Summit

Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits, and was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine.

Lori L. Jacobwith
Fundraising Culture Change Expert and Master Storyteller
Founder, Ignited Fundraising 

Lori L. Jacobwith is a nationally-recognized master storyteller and fundraising culture change expert who was named one of America’s Top 25 Fundraising Experts. She has delivered more than 10,000 coaching and training sessions that have helped nonprofit organizations raise $300 million dollars from individual donors. Lori’s proven strategies & tools teach staff and board members to share their stories powerfully and effectively to cause donors to give more. 

Brady Josephson
Managing Director
NextAfter Institute for Online Fundraising

Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work. Brady is a charity nerd, adjunct professor,  international speaker, and a host of The Generosity Freakshow — a podcast discussing how we can improve, optimize, and grow giving.

Rachel Clemens
Chief Marketing Officer
Might Citizen

Rachel builds. First, she built a career as a designer—working for some of the most recognizable names in advertising. Then, she built Creative Suitcase—her own strategic design firm.  In 2016, Creative Suitcase merged with Mighty Citizen. As CMO, she splits her days between promoting Mighty Citizen’s full buffet of digital and marketing services and working directly with clients on branding, marketing, and campaigns. She is a frequent speaker at local and national conferences and events.

Kimberly O’Donnell, MS, CFRE
Lead Fundraising Coach
Network for Good

Kimberly is a seasoned fundraising and nonprofit leader. Having worked as an Executive Director, Chief Philanthropy Officer, fundraising consultant, and advisor to hundreds of nonprofits, she has spent nearly 25 years blending fundraising, marketing, and sales principles to scale dollars raised and strengthen donor and stakeholder engagement. She has exceeded every goal given and leveraged best practices.

Wyatt Hill
Fundraising Sales Consultant
Network for Good

Wyatt helps nonprofits daily by understanding their needs and providing resources to amplify their fundraising and exceed their goals. He is extremely active in and out of the office, which is why it’s no surprise that he organized Network for Good’s very own kickball team! In his free time, Wyatt enjoys diving into a great book or lounging outside.