[Virtual Conference] The Secret Sauce to Year-End: Tools, Trends and Tactics for Success


    Join us for a day long virtual conference as we unpack everything you need to thrive in year-end. You'll hear from thought leaders and nonprofit superstars as we cover everything you'll need to crush year-end.

    Session Schedule:

    Building Donor Loyalty: What Do We Know From Research
    Dr. Adrian Sargeant, Institute for Sustainable Philanthropy
    Organizations continue to lose 50% of their newly acquired donors in the first year of their relationship. Why is this and what are the factors that drive subsequent loyalty and retention? This session will explore the latest research on loyalty, the role of satisfaction, commitment, trust and just how predictive these are of subsequent behavior. 

    How Fundraising Can Cut Through the Clutter at Year-End
    Brady Josephson, NextAfter Institute for Online Fundraising
    Year-end is the busiest giving season of the year – and fundraisers and marketers have to keep delivering  results. Nonprofits often fight to get donors attention and communicate what sets them apart from others. This session will explore data-driven ideas to help you cut through the year-end noise to send appeals at the right time, boost online revenue, and create donation pages that match your donors’ motivations.

    How to Amplify Your Fundraising Efforts Using Facebook
    Jennifer Ybarra, Facebook Social Good
    This session will cover all the fundraising tools available on Facebook, step-by-step how to use them and how to successfully weave Facebook into your end of year fundraising efforts.

    7 Years of GivingTuesday: Changing Giving Cultures Around the World, and Lessons for your Organization
    Jamie McDonald, GivingTuesday 

    Your Fundraising Team: Creating a Culture of Resilience Throughout Year-End
    Beth Kanter, Master Trainer, Speaker, and Author
    Year-end fundraising is crunch time for you and your fundraising team. It doesn’t have to be so stressful it leads to workplace burnout and missing your goals. Fundraising teams can create a culture of resilience by establishing a sense of community, social connections, a collegial environment, a reasonable workload, a sense of purpose and a healthy life-work balance. This session will provide practical tips for activating a culture of resilience and wellbeing.

    Last-Minute Touches: Preparing Your Website for Year-End Fundraising  
    Rachel Clemens, Mighty Citizen
    A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider. Is your donation form optimized, making it easy to move through the donation process? In this session, we'll explore how to get your nonprofit website in tip-top shape for end-of-year fundraising. We'll discuss content, user flow, donation thank you pages and everything in between.


    adrian-sargeant-headshot-round-v2.pngDr. Adrian Sargeant, Co-Director, Institute for Sustainable Philanthropy 
    Adrian is a Visiting Professor of Fundraising at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology. Adrian designed the UK’s system of professional education for fundraisers and is currently working on the European qualification framework for the European Fundraising Association.
    brady-josephson-round.pngBrady Josephson, Managing Director, NextAfter Institute for Online Fundraising 
    Brady is the Managing Director of the NextAfter Institute for Online Fundraising where he helps perform original research, develop resources, and provide training to help nonprofits raise more money online to fund their life-changing work. 
    jennifer-ybarra-headshot-round-v2.pngJennifer Ybarra, Digital Marketing Content Creator - Facebook Social Good
    Jennifer Ybarra empowers nonprofits to amplify their fundraising efforts and donor engagement through Facebook's charitable giving tools. She is responsible for strategic content marketing within Social Good Partnerships, leading best practice strategy and education for top tier social enterprises.
    jamie-mcdonald-circle.pngJamie McDonald, Strategy and Communities, GivingTuesday | Founder and CEO, Generosity, Inc.
    Jamie McDonald is a nationally known social-sector entrepreneur. She serves as an advisor to socially motivated CEOs and visionaries driving large-scale change. After 16 years as an investment banker, Jamie shifted her personal mission from startups and venture capital to innovation and growth of the generosity economy.  She advises companies, nonprofits, cities and states around the country.
    beth-kanter-headshot-v2.pngBeth Kanter, Master Trainer, Speaker, and Author
    Beth is an internationally recognized thought leader in digital strategy, wellbeing in the workplace and training. Beth has over 35 years of experience working in the nonprofit sector in capacity building and has facilitated trainings for thousands of social change activists and nonprofits on every continent in the world. 
    rachel-clemens-headshot-circle.pngRachel Clemens,  Chief Marketing Officer, Mighty Citizen
    Rachel Clemens builds things. First, she built a career as a designer - working for some of the most recognizable names in advertising. Then, she built Creative Suitcase - her own strategic communications firm. Over the next 11 years, Creative Suitcase (now Mighty Citizen) helped organizations like United Way, Habitat for Humanity, The University of Texas, and countless others, raise money and awareness to improve their communities. As the Chief Marketing Officer, Rachel splits her days between promoting Mighty Citizen's digital and marketing services and working directly with nonprofit clients on their branding, marketing, and campaigns. 


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