[Virtual Conference] Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World


    Our upcoming event, Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World, will focus on the changing charitable giving environment, how it’s being impacted by technology, and what nonprofits can do to harness these changes. Join us as we bring together nonprofit influencers and leaders looking to scale their organizations through technology, automation, and best practices. 

    Session Schedule:

    11am-12pm | Speakers: Jamie McDonald
    Stop Asking. Start Activating: How Monthly Giving Can Reframe Your Relationship With Donors
    Ever wonder how monthly giving plays a role in your donor relationships? Hear from Jamie McDonald as she dives into the donors relationship with your organization, the impact monthly giving has on donors, and the best practices that surround both. 

    12pm - 1pm | Speaker: Adam Ruff
    From Manual To AI: The Past, Present and Future of Marketing Automation
    Whether you are a small nonprofit looking to begin your marketing automation adventure, or a large organization ready to hone your skills on the tools you have, this talk is for you. Adam will explain the concepts behind trigger campaigns, how they serve as a foundation and why they are essential to donor journeys. He will talk about the emergence of AI deep learning behavioral scoring – the tech that underpins the future of marketing automation.

    1pm - 2pm | Speaker: Brady Josephson
    8 Ideas to Optimize Your Recurring Giving Program
    To get a better picture of how organizations were communicating and trying to recruit recurring donors, NextAfter made three different online donations to 115 nonprofits and captured and analyzed the experience to produce The Nonprofit Recurring Giving Benchmark Study. This session will share the key highlights and provide 8 main ways you can improve and optimize your online giving experience to recruit more recurring donors.

    2pm - 3pm | Speaker: Brian Lauterbach
    7 Ways to Replicate the Netflix Experience So You Are Relevant to Donors
    Bringing data, segmentation, channel and message together for a year-round campaign. As the capstone for the Virtual Conference, this workshop will present data, methodology, and fundraising results of the 2,000 nonprofits Network for Good studied over the last three years – and the tech, tactics, messages, and channels they used to double their year-end fundraising yield, average gift size, and increase their donor retention rate by 20%. Participants will get practical, how-to-implement instruction that leverages free templates and tools designed to easily operationalize the concepts, so you don’t have to start from scratch.


    Jamie McDonald
    Founder, Generosity Inc.
    Jamie McDonald is a social-sector entrepreneur and the Strategy and Community Lead for #GivingTuesday (#GT). She is also the founder of Generosity Inc., where she serves as an advisor to socially motivated CEOs in large and small companies, nonprofits and movements. Prior to launching Generosity, she founded GiveCorps in 2011, a community building and online giving software platform connecting nonprofits and educational institutions to digital givers.

    Adam Ruff
    Chief Digital Officer, The Harrington Agency
    Adam Ruff has spent the last 15 years of his career working at the forefront of digital fundraising technologies. Adam’s experience with marketing automation spans from theory to practicum. Adam has consulted on marketing automation with organizations as large as ASPCA, but as small as the Washington DC chapter of Habitat for Humanity. A true believer in the power of digital to reach each person individually and guide them on their own unique journey, Adam is excited and thrilled to be presenting at Network for Good.

    Brady Josephson
    Vice President of Innovation & Optimization, NextAfter
    Brady is the Managing Director of the NextAfter Institute for Online Fundraising where he helps perform original research, develop resources, and provide training to help nonprofits raise more money online to fund their life-changing work. A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy among others. He is also a host of The Generosity Freakshow — a podcast discussing how we can improve, optimize, and grow giving.

    Brian Lauterbach
    Vice President of Programs & Collective Impact, Network for Good
    Brian has served as a professional fundraiser and consultant for more than one hundred nonprofit organizations in the United States. In this capacity, he was chiefly responsible for the process and strategy redesign, integrating fundraising activities that lead to more 4 million donors giving $300 million to causes most important to them. Brian teaches fundraising and nonprofit management at George Washington University and Northwestern University. He has traveled to more than 80 cities in the US to challenge his audiences at conferences and workshops.


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