Don't miss this special fundraising toolbox series from AFP Master Trainer Jason Lewis. This four-part series will give you the tools you need to raise money and operate efficiently in the digital age.
Session #4: Effective Campaign Planning
The traditional two-phased approach to campaign planning results in an over-emphasis on the two book-end categories of donors – those giving very large gifts and those giving comparatively smaller ones. This tendency often neglects to make the necessary investment in developing the two middle categories of donors which is also where we tend to see the campaign later lag in performance. This lag in the middle categories can easily account for a 20-30% shortfall in achieving your goal. We have also observed that the two-phased process is overly-reliant on paid professionals in the first half and, in contrast, overly reliant on volunteers in the second half. Our goal is to balance the contributions of professional staff with volunteers throughout the entire campaign.
Join the webinar and you'll learn:
- Tips for effective campaign planning
- How to identify the tension inherent in the campaign success curve
- When to "got o the press" with the case for campaign support