[Fundraising Toolbox Series] The Three Lanes Approach to Fundraising 
Don't miss this special fundraising toolbox series from AFP Master Trainer Jason Lewis. This four-part series will give you the tools you need to raise money and operate efficiently in the digital age.

Session #2: The Three Lanes Approach

In the Three Lanes Approach,  each lane represents an important phase of the fundraising experience that donors inevitably move through as they support an organization’s mission. The three lanes approach is not a rigid prescriptive plan; rather it is a below-the-surface understanding of how effective fundraising really works. In addition to providing a framework for planning and evaluating the program’s overall performance, the three-lanes approach addresses common roadblocks that organizations routinely encounter as they cultivate their donors through greater levels of commitment as well as the dividing of roles and responsibilities between paid professionals and volunteers, the setting and assessment of goals, and the alignment of the mission. 
  • Understand how to maximize high-capacity volunteers
  • How to discern trivial, meaningful, and transformational gifts
  • How to set goals and align fundraising tasks to your mission
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About the Speaker

Jason Lewis
CFRE, AFP Master Trainer

Jason Lewis provides the sector with an often needed contrarian voice, willing to question deeply engrained beliefs and assumptions of how effective fundraising really works. Whether writing or speaking, Jason challenges the prevailing wisdom about effective fundraising practices, hiring decisions, and donor behavior. In the last two decades, Jason has raised millions of dollars for a variety of non-profits organizations throughout the United States. Jason has been certified and recertified as a Certified Fundraising Executive (CFRE) and recognized as a member of the Association of Fundraising Professionals’ Master Trainers.  Jason is the author of The War for Fundraising Talent; an honest yet hopeful critique of professional fundraising, intended especially for small shops that find it difficult to consistently achieve their fundraising goals. Jason is also the host of The Fundraising Talent Podcast. Every week, Jason and his guest have an honest conversation about what it means to be a fundraising professional.