Don't miss this special fundraising toolbox series from AFP Master Trainer Jason Lewis. This four-part series will give you the tools you need to raise money and operate efficiently in the digital age.
Session #2: The Three Lanes Approach
In the Three Lanes Approach, each lane represents an important phase of the fundraising experience that donors inevitably move through as they support an organization’s mission. The three lanes approach is not a rigid prescriptive plan; rather it is a below-the-surface understanding of how effective fundraising really works. In addition to providing a framework for planning and evaluating the program’s overall performance, the three-lanes approach addresses common roadblocks that organizations routinely encounter as they cultivate their donors through greater levels of commitment as well as the dividing of roles and responsibilities between paid professionals and volunteers, the setting and assessment of goals, and the alignment of the mission.
- Understand how to maximize high-capacity volunteers
- How to discern trivial, meaningful, and transformational gifts
- How to set goals and align fundraising tasks to your mission
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