NFG Masterclass Webinar: Data-Driven Fundraising

Once you've decided who you are trying to raise money from, you need to create a strategy to reach them, and metrics that help define whether or not you are successful. 

This webinar will cover ten essential metrics for fundraising success. You'll learn:
  • How to identify the donors you want to reach
  • How to calculate a donor retention rate
  • How to set goals and progress to them 
  • How to set and track metrics within a Donor Management System


About Our Speaker

Brian Lauterbach, CFRE
Vice President, Impact and Capacity Building, Network for Good

Brian has served as a professional fundraiser and consultant for more than 100 nonprofit organizations in the United States. In this capacity, he lead the process and strategy redesign of traditional annual giving, membership, major gifts, corporate sponsorship, and special event fundraising activities that lead to the combined acquisition, retention, and upgrading of more than 4 million donors giving $300 million to causes most important to them. Brian was the founder of, which has recently merged with Network for Good where Brian now serves as Vice President of Impact & Capacity Building.