Obtain & Utilize Donor Data Effectively to Increase Giving
Now available on demand! 
Database-phobes do not fear. In this webinar we’ll dig into the fundamentals of collecting donor information and how to use that information to better cultivate and steward your donors.

If you’ve been using spreadsheets, we’ll show how to create those mysterious "pivot tables" and demonstrate how modern donor management systems remove the need for this spreadsheet wrangling to understand your donors and personalize your communications more easily.

You'll learn: 
  • To ask or not to ask? What data collection can and should be done during the donation process
  • What data is related to the donation and what data is related to an individual
  • The 5 types donor data you should be collecting
  • Simple segmentation and the segments on which top performing organizations rely

BONUS: Live Q&A session! 

About our Speakers:


Jonathan Gibbs, Vice President of Product - Network for Good

Jonathan is a social entrepreneur with two decades of experience taking new products to market. As one of the founding consultants of Network for Good in 2001, he helped build the initial vision and technology platform. He has co-founded a bio-technology company, was a principal partner at a Salesforce consulting firm, and led technology ventures at the Points of Light Foundation & Hands on Network.


Alia Goodyear, Senior Analyst - Network for Good

Alia Goodyear is a Senior Analyst on Network for Good’s product team. Prior to joining Network for Good, Alia designed custom software to help organizations manage their external programs as well as their internal workflows. It was no accident that most of her projects were with nonprofits. Alia has always had the drive to work with or for nonprofits and, before starting her software career, Alia was on staff at Habitat for Humanity - Montgomery County, MD and Imagination Stage children’s theatre.

Space is limited - save your seat now!