Go back to school in preparation for year-end fundraising! Nonprofits in the United States are now being challenged by major political, demographic, technological and social factors outside of their control, leading to an uncertain future in many cases. On top of it, many nonprofits aren't equipped with the right tools to maximize fundraising in this new environment. Yet, all nonprofits have a quickly approaching opportunity to get ahead: the year-end giving season, in which $100 Billion is gifted to organizations from #GivingTuesday through December 31st.
In this live-streaming workshop, we'll give nonprofits the tools they need to have a successful year-end fundraising campaign. You'll hear from fundraising experts and influencers on the following:
- How to build a successful campaign sprint calendar through January 5, 2019
- How to create an impact-focused message to compel and inspire more giving
- How to leverage technology and donor data to create a better donor experience, leading to more gifts
12:00-1:00: Upgrading Your Donors for Year End
And How to Retain Them in the New Year
Barbara O'Reilly, CFRE
1:00-2:00: How Nonprofits Can Leverage Real-Time
Marketing and Newsjacking
David Meerman Scott, Strategist and Creator of "Newsjacking"
2:00-3:00: Strategies for Successful Year-End Giving
Rachel Muir, CFRE
3:00-4:00: The #GivingTuesday Model: How to Use it to Your Advantage
Asha Curran, Chief Innovation Officer & Director, 92nd Street Y