If you don’t regularly survey your target donors, your fundraising efforts are merely educated guesses. And if your surveys aren’t carefully crafted, you’ll end up receiving misleading data. But done well, surveys can empower you with real, actionable, and surprising insights into what your current and prospective donors do, think, and need. Smart surveys can turn your fundraising strategy into a fine-tuned, sophisticated engine of revenue.
In this session, we’ll examine all of the components of a great donor survey project—including how to build it, deploy it, and analyze the results. Perhaps more importantly, we’ll identify and help you sidestep the countless pitfalls that plague so many surveys.
By the end of this session, you will be able to:
- Identify the types of surveys—and when to use each
- Create a survey strategy that gets you the data you actually need
- Analyze the data objectively
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