Nonprofit 911:
Social Movements for Good

This webinar took place on Wednesday, Feb. 03

Join author and researcher Derrick Feldmann as he discusses his newly released book, Social Movements for Good: How Companies and Causes Create Viral Change. Social Movements for Good is a guidebook for driving change, by taking advantage of the social “currency” that makes movements go viral. Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today’s most successful social good movements by companies and nonprofits.

Key takeaways:

  • Understand the modern social movements are created
  • Learn how to truly activate a new generation of activists and supporters
  • Formulate an approach that makes the public respond to your issue
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About Our Speaker

Derrick Feldmann is a sought-after speaker, researcher and advisor for cause engagement. He is the lead researcher and creator of the Millennial Impact Project, an oft-cited, multi-year study of how the next generation supports causes, and the producer of MCON, a national annual conference of more than 15,000 viewers that explores whether and how organizations are taking advantage of today’s heightened interest in causes to create movements.

Derrick is president of Achieve, a creative research and campaigns agency. He is a co-author of Cause for Change: The Why and How of Nonprofit Millennial Engagement and Social Movements for Good: How Companies and Causes Create Viral Change. He regularly contributes to Philanthropy News Digest and Huffington Post.

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